What You Need To Know About The Big Brother Nigeria Series
7 August 2021
The new theme this year for Big Brother international is shine ya eye. This time, it s a joint effort between BBN, and tech companies like Patricia and Abeg. The idea is to create an interactive game where participants interact with each other via internet technologies big brother naija. It is also called as Social Media engagement (SME). It is part of the broader aim of Big Brother International to use the internet to promote human growth and to help people living in poverty.
The game concept is not a new one. In fact, it has been around since the 1970s. But in its current incarnation, it is being used to offer a more engaging experience to the audience, and to encourage interaction among contestants. One of the reasons that SWE is getting interested in using SME is because of its inherent potential to connect people who would otherwise have been overlooked by traditional marketing models. For example, when evicted from the house, some housemates remain asizens. Through social media, they can re-establish connections with friends and relatives they would have otherwise lost.
What makes the new concept of big brother naija particularly attractive to African viewers is the possibility of winning huge cash prizes. The first season of the popular reality show attracted an audience of young men and women from all walks of life from Nigeria and abroad. These include affluent business people and others from cities like Lagos and New York City, who were living relatively modest lives. The show attracted popular television shows like Oprah and Dancing with the Stars, and made Nigerian version of Big Brother popular all over the world.
The potential for profit was the single biggest factor that helped the show reaches the peak of its popularity in Nigeria. TV channels began to air repeats of the shows and they became hugely popular, as fans wanted to catch a glimpse of their favorite stars in action. Another aspect that helped the show to achieve great popularity in Nigerians' minds was the casting of Idris Elba as Tony winner, and sending him to live in London to study for a Masters degree in Communications. Experts predict that Idris Elba will soon be making his triumphant Nigerian debut on British television screens.
Since its inception, the show has evolved significantly. Initially, it was only meant to be an online soap, but it later became clear that it had immense commercial potential bb naija eviction. It moved into a live competition format, inviting international contestants to compete for the title of "liest guy." Even as the show evolved and changed, it retained its position as one of the biggest reality shows in Nigeria, even after all these years.
If you have not yet tuned in to the show, you may be wondering what to expect this season. Well, since the last season ended with Idris Elba wins his first ever crown, there is definitely a high expectation for the new season. Some exciting events such as the "Big Brother" tie-ups between some of the previous housemates will most probably result to some great drama. Check out our website for all your B-B-Q fever dreams.